Android chief Sundar Pichai announced Tuesday via Twitter and Google Plus that the next version of Android (Android 4.4) will be named Kit Kat instead of the rumored Lime Pie. This has created a lot of buzz in the world. He also added that Android had hit 1 billion activations.
In the start, Google was going to use the long-rumored codename Key Lime Pie, but it seems that very few people know the taste of a key lime pie. As a result Google opted to change the name at the end of last year. Someone (presumably on the Android team) suggested KitKat as a name since the company keeps KitKats “in the kitchen for late-night coding” snacks.
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Google has worked with chocolatey and crunchy candy bar maker Nestle and Hershey. In partnership with Google, Nestle will make a number of Kit Kat bars to promote Android. According to Google, more than 50 million specially branded chocolate bars will be sold in 19 markets across the world including the U.S, U.K, Canada and the Middle East. If you buy the bar, you will be able to enter to win Google prizes, including the Nexus 7 tablet. According to Nestle’s press release, they will also make a limited number of robot-shaped bars. Just like a real-life Willy Wonka.
Google has named all Android versions in alphabetical order after desserts, starting with Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean and now Kit Kat. For the moment, Google has also erected a Kit Kat statue in the shape of the Android robot in front of its Android headquarters in Mountain View, Calif. to join the other Android statues.
I guess by working with Nestle, one of the world’s biggest food producers, Google gets massive exposure in convenience stores and supermarkets. While Android devices big to small will bear the Kit Kat moniker, resulting in a swath of brand recognition boosting for the candy maker.
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